Post by account_disabled on Feb 18, 2024 2:25:24 GMT -7
The personification of your ideal client. This is the best definition of persona. That's what you should think about before planning your sales strategies and even the type of product or service you're going to sell. Want to know more about this concept? Follow our article and discover 5 infallible tips to create your persona and not make the wrong approach. You will read about: What is persona? Difference between persona and target audience How to create the persona? What is persona? The persona is the personification of your ideal customer and it is built using real data about the behavior and demographic characteristics of your customers. To create your persona, you need to know their stories, motivations, challenges, goals and concerns.
Therefore in order for you to be able to define your persona correctly, it is necessary to have contact with your target audience. Thus, it is possible to identify common characteristics, consumption habits, pains and desires among potential buyers of your product or service. Difference between Europe Cell Phone Number List persona and target audience This is one of the most common doubts of those who are starting to understand these concepts, so let's be clear: persona and target audience are not synonymous. In a way, target audience is a broad portion of society to whom you sell your product or service. While the persona is the representation of your ideal client, in a humanized and personalized way. See an example: Imagine that you own a furniture company and you want to focus your sales on people who are buying their first home.
Your target audience would be: Men and women over 25 years old, already graduated from college, with an average monthly income of R$ 3,000 thousand. Your persona would look like this: José Luís, 26, recently graduated engineer with a steady job. Upon finishing college, he decided it was time to move out of his parents' house. So he rented an apartment close to his work. Now you're looking for cheap furniture because you want to save your money to start your master's degree. However, due to his work, he has little time to research furniture and therefore uses the internet to find products and services. Did you notice the difference? At first glance, you might get the impression that the definition is the same. However, it makes a lot of difference to think of a marketing strategy aimed at José Luís, who has difficulties and desires, and not at an extensive target audience.