Post by arfankyseo901 on Jan 12, 2024 21:52:47 GMT -7
A customer journey map . customer lifecycle The Customer Acquisition Framework Sales centric approach vs. customer centric approach By thinking of the sales funnel as the only acquisition framework the company runs the risk of neglecting the point of view of the customer who perceives the product differently based on their experiences and needs and consequently follows different purchasing paths.
The sales funnel is used by companies to analyze the effectiveness of actions taken along the sales pipeline . Each stage of the funnel corresponds to a stage of the purchasing process. The closer a contact is to the final stage of the funnel the greater the chance of conversion. For example based on past experiences Cell Phone Number List a company may determine that it has a chance of closing a deal when a contact reaches the “opportunity” stage which is very useful information in the planning and forecasting phase. In the planning phase it is very important to take into account the conversion times and the length of the funnel to have an exact idea of the company s prospects. The customer lifecycle on the other hand puts the customer at the center of the process and observes his movements along the purchasing path.
In this way it is possible to analyze the user s purchasing behavior in depth and identify areas in which to act to speed up the conversion process. For software companies that offer the basic product for free customer lifecycle analysis is much more important than sales funnel analysis. An the possibility of exchanging conversations for free but offers additional paid services that serve to transition the user from the free user phase to that of paid user. Customer lifecycle the user perspective We think of the customer lifecycle as a level video game in which the customer must carry out precise actions or achieve objectives predetermined by the company to overcome.
The sales funnel is used by companies to analyze the effectiveness of actions taken along the sales pipeline . Each stage of the funnel corresponds to a stage of the purchasing process. The closer a contact is to the final stage of the funnel the greater the chance of conversion. For example based on past experiences Cell Phone Number List a company may determine that it has a chance of closing a deal when a contact reaches the “opportunity” stage which is very useful information in the planning and forecasting phase. In the planning phase it is very important to take into account the conversion times and the length of the funnel to have an exact idea of the company s prospects. The customer lifecycle on the other hand puts the customer at the center of the process and observes his movements along the purchasing path.
In this way it is possible to analyze the user s purchasing behavior in depth and identify areas in which to act to speed up the conversion process. For software companies that offer the basic product for free customer lifecycle analysis is much more important than sales funnel analysis. An the possibility of exchanging conversations for free but offers additional paid services that serve to transition the user from the free user phase to that of paid user. Customer lifecycle the user perspective We think of the customer lifecycle as a level video game in which the customer must carry out precise actions or achieve objectives predetermined by the company to overcome.