Post by vvseoclaubbd360 on Oct 26, 2023 3:52:10 GMT -7
Let's give an example so that you can understand the real dimension of this return. Last year, we achieved a 65% conversion rate on an agency client's landing page – this number is well above the 40% average, considered excellent by digital marketing metrics.
However, creating an attractive landing page that brings the expected results is not such an easy task. With that in mind, we’ve put together five tips to improve the conversion rate of your landing pages.
Produce relevant content according to your cell phone number list business persona. The data to create a bond with the visitor is important to generate leads and, consequently, try to increase your business's sales. As we already said, landing pages work as an exchange.
Therefore, evaluate whether what is offered to the user is truly relevant material. Providing simple content that would be easily found on your company's blog is not an option. Try to think outside the box, and bring content that can generate value for your business persona.
And don't forget: a good technique to apply at this time is benchmarking – check what companies in the same industry have done on their landing pages. Remember that the procedure serves to gain insights and adapt your strategy according to market demands.
Run A/B tests
This functionality allows some elements of the landing page to be tested. For example, it is possible to change the image, color or text of the CTA (call-to-action, that is, a call to action on a landing page or button – normally, download content), change the arrangement of the elements, or change the title and description. There are countless possibilities for changes that can directly affect the increase in conversion of your landing page.
Here at VOCALI we carried out the A/B test for a client and obtained a 3% conversion increase in the second version – we changed the photo and color of the form. For the first version the conversion rate was 46%, after the A/B test we went to 49%.
Far beyond the numbers, these tests help you understand what really works with your company's audience. Automation tools like RD Station Marketing allow these different versions of landing pages to be executed quite easily.
Titles and subtitles should be simple and direct
The visitor doesn't have time to waste, so create simple and direct titles and subtitles. These elements must convey the value proposition that the company desires, and encourage the user to want to know more about the subject.
So, no messing around! Try to produce a concise call that shows a solution to the visitor's problem.
Another issue that must be taken into account is making it clear what he will receive in return after making the data available. Providing information about the type of material and the theme of the content are excellent alternatives to encourage conversion.
Create an interesting description
It is by reading the description that the user will know what they will receive after filling out the form. There is no room for doubt here, he needs to immediately understand the type of material made available by the company.
There are some ways to catch the user's attention during the description, such as talking about the benefits, including testimonials from satisfied customers, in addition to addressing the most important items in the conversion content.
However, creating an attractive landing page that brings the expected results is not such an easy task. With that in mind, we’ve put together five tips to improve the conversion rate of your landing pages.
Produce relevant content according to your cell phone number list business persona. The data to create a bond with the visitor is important to generate leads and, consequently, try to increase your business's sales. As we already said, landing pages work as an exchange.
Therefore, evaluate whether what is offered to the user is truly relevant material. Providing simple content that would be easily found on your company's blog is not an option. Try to think outside the box, and bring content that can generate value for your business persona.
And don't forget: a good technique to apply at this time is benchmarking – check what companies in the same industry have done on their landing pages. Remember that the procedure serves to gain insights and adapt your strategy according to market demands.
Run A/B tests
This functionality allows some elements of the landing page to be tested. For example, it is possible to change the image, color or text of the CTA (call-to-action, that is, a call to action on a landing page or button – normally, download content), change the arrangement of the elements, or change the title and description. There are countless possibilities for changes that can directly affect the increase in conversion of your landing page.
Here at VOCALI we carried out the A/B test for a client and obtained a 3% conversion increase in the second version – we changed the photo and color of the form. For the first version the conversion rate was 46%, after the A/B test we went to 49%.
Far beyond the numbers, these tests help you understand what really works with your company's audience. Automation tools like RD Station Marketing allow these different versions of landing pages to be executed quite easily.
Titles and subtitles should be simple and direct
The visitor doesn't have time to waste, so create simple and direct titles and subtitles. These elements must convey the value proposition that the company desires, and encourage the user to want to know more about the subject.
So, no messing around! Try to produce a concise call that shows a solution to the visitor's problem.
Another issue that must be taken into account is making it clear what he will receive in return after making the data available. Providing information about the type of material and the theme of the content are excellent alternatives to encourage conversion.
Create an interesting description
It is by reading the description that the user will know what they will receive after filling out the form. There is no room for doubt here, he needs to immediately understand the type of material made available by the company.
There are some ways to catch the user's attention during the description, such as talking about the benefits, including testimonials from satisfied customers, in addition to addressing the most important items in the conversion content.